About Us

LA VIDA ROSA: More Than Skin Deep. It’s a Sisterhood. It’s a Movement.

LA VIDA ROSA started with just one woman — me, Ella — a simple dreamer with no big capital, no big name, but with a big purpose in her heart: to create a skincare brand that uplifts women, not just through beauty, but through opportunity.

I wasn’t born with everything figured out. I knew what it felt like to juggle life, dreams, responsibilities — and still look in the mirror hoping for something more. So I started researching, learning, and praying hard… until one day, LA VIDA ROSA was born — a name that means The Rose Life — a life of growth, healing, and blooming beauty.

But this time, I didn’t have to do it alone anymore….

Now, I’m proudly walking this journey with a business partner originally was a long time friend who stood by me during the hardest days — helping LA VIDA ROSA grow its presence, especially on Facebook, while I poured my soul into building the brand from scratch. Now Im proud to introduce to you Miss  Shayne Joy Vollendroff. We hustled, cried, prayed, and created something we can now share with YOU — our sister in this journey.

But here’s the truth: I never wanted to be famous.
What I want… is for my brand to be known.
Known for helping women feel beautiful — inside and out.
Known for building a community where we don’t just glow up together… WE GROW TOGETHER.

Because LA VIDA ROSA isn’t just a skincare line.
It’s an advocacy.
It’s a calling.
It’s a movement where women like you and me help each other feel good, look good, and earn well. Shayne believes my advocacy, so to those who believes my advocacy as well, JOIN US!!!

So if you believe in beauty with purpose, skincare with soul, and women lifting each other up — then welcome, sis. You belong here.

🌸 Our Mission
To empower every woman to feel confident and radiant at any age by providing high-quality, elegant skincare solutions that nurture, protect, and enhance natural beauty.

🌸 Our Vision
To be the go-to skincare brand for mature women across Asia, known for elegance, authenticity, and results that inspire self-love and timeless confidence.