LA VIDA ROSA began with one woman — me, Lalaine but friends used to call me by my nickname Ella. I wasn’t backed by fame or fortune.
I started with nothing but a dream and a deep purpose: to build a skincare brand that uplifts women — not just by helping them feel beautiful, but by creating opportunities for them to grow, thrive, and rise.
I didn’t have it all figured out. I knew what it felt like to juggle responsibilities, hold on to dreams, and still look in the mirror hoping for something more.
So, I studied, I worked, I prayed — until LA VIDA ROSA came to life.
The name means The Rose Life — a life of blooming, healing, and unapologetic growth.
But here’s the beautiful part:
I didn’t have to walk this road alone for long.
Along the way, someone stood beside me — not just a friend, but a sister in spirit.
Through the toughest seasons, she helped shape our presence online, and believed in the vision as deeply as I did.
Today, I’m honored to introduce you to my business partner, Miss Shayne Joy Vollendroff.
Together, we cried, hustled, prayed, and built something from nothing — a brand that’s now yours too.
But let me be clear: I never wanted fame.
What I do want is to build something that lasts.
Something that’s known for making women feel beautiful — from the inside out.
Something that grows a community where we don’t just glow up together…
We grow together.
Because LA VIDA ROSA isn’t just a skincare line.
It’s an advocacy.
It’s a calling.
It’s a movement for women like you and me — to feel good, look good, and earn with purpose.
Shayne believes in this mission. And if you do too, we invite you to walk with us.
So if you believe in beauty with heart, skincare with soul, and women uplifting women —
Welcome, sis. You belong here.
🌸 Our Mission
To empower every woman to feel confident and radiant at any age by providing high-quality, elegant skincare solutions that nurture, protect, and enhance natural beauty.
🌸 Our Vision
To be the go-to skincare brand for mature women across Asia, known for elegance, authenticity, and results that inspire self-love and timeless confidence.